Joy is Joy (2025)

This was a short video I made that served as promotional material for Santi’s Love and Country County Fair 2. The fair was sponsored in part by Leo’s Clothing Supply, they generously donated some clothes for prizes at the fair, lent us their space for us to build the wooden structures, and gave everyone involved in the fair a big discount on clothes.

I thought it would be fun to tell the backstory of the new cowboy character and his inspiration for being country as a reflection of his longing for his home and culture.

Rowan filmed the parts at Leo’s, Jem filmed the parts at the Batucada, and I filmed some of the other parts.